Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you purchase a product, create an account, or contact us, we may collect:

• Full name
• Email address
• Shipping and billing address
• Phone number (if provided)
• Payment information (processed by our payment processor — we do not store full card numbers)
• Order history and preferences
• Messages or inquiries sent to our customer service team

1.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages viewed, time on site, and referring URL
• Cookie identifiers and session data (see Section 5: Cookie Policy)
• Analytics data collected via third-party services (see Section 4)

1.3 Information from Third Parties

We may receive information about you from third-party advertising platforms, analytics providers, or payment processors when you interact with our ads or complete a purchase through those platforms.

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfillment: Processing and shipping your orders, sending order confirmations and tracking updates
• Customer service: Responding to inquiries, managing returns and refunds, resolving disputes
• Marketing communications: Sending promotional emails or offers (only with your consent where required by law; you may opt out at any time)
• Website improvement: Analyzing how visitors use our site to improve its content and performance
• Legal compliance: Meeting our obligations under applicable laws, responding to lawful requests from government authorities
• Fraud prevention: Detecting and preventing unauthorized transactions or fraudulent activity

We will not sell your personal data to third parties for their independent marketing purposes without your explicit consent.

3. Third-Party Sharing

3.1 Payment Processors

Checkout is processed by PagAmerican LLC as Merchant of Record. Your payment information is transmitted directly to the payment processor and is subject to their privacy practices. We do not store full credit card numbers on our servers. Additional payment processing may be facilitated by providers such as Stripe, PayPal, or similar services.

3.2 Shipping and Fulfillment

Your name and shipping address are shared with our fulfillment and shipping partners (such as USPS, UPS, FedEx, or similar carriers) solely for the purpose of delivering your order.

3.3 Analytics and Advertising Platforms

We use analytics tools (such as Google Analytics) and advertising platforms (such as Meta Ads / Facebook Pixel, Google Ads) to understand website traffic and to reach potential customers. These services may collect data about your browsing activity across sites according to their own privacy policies. You may opt out of Google Analytics tracking via the Google Analytics Opt-Out Browser Add-on.

3.4 Legal Requirements

We may disclose your information if required by law, court order, or to protect the rights, property, or safety of our company, customers, or others.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of [X] years for tax and accounting purposes. You may request deletion of your personal data at any time (subject to legal retention requirements) by contacting us at [support@horseforcegelatin.net].

5. Cookie Policy

5.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help us remember your preferences, understand how you use our site, and show relevant advertising.

5.2 Types of Cookies We Use

• Essential cookies: Required for the website to function (e.g., shopping cart, session management). These cannot be disabled without affecting site functionality.
• Analytics cookies: Collect anonymized data about how visitors interact with our website (e.g., pages visited, time on site). We use Google Analytics for this purpose.
• Marketing/advertising cookies: Used by advertising platforms (e.g., Meta Pixel, Google Ads) to serve you relevant ads on other websites and to measure ad effectiveness.
• Preference cookies: Remember your settings and choices (e.g., language, location).

5.3 Managing Cookies

You can control and delete cookies through your browser settings. Note that disabling certain cookies may affect site functionality. Most browsers allow you to refuse cookies entirely or delete them at any time. Refer to your browser's help documentation for instructions.

6. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of access: Request a copy of the personal data we hold about you
• Right of rectification: Request correction of inaccurate personal data
• Right of erasure: Request deletion of your personal data, subject to legal retention requirements
• Right to data portability: Request your data in a structured, machine-readable format
• Right to opt out of marketing: Unsubscribe from marketing communications at any time via the link in our emails or by contacting us directly
• California residents (CCPA): You have the right to know what personal information is collected and how it is used, to request deletion, and to opt out of sale of personal information (we do not sell personal information)

To exercise any of these rights, contact us at: [support@horseforcegelatin.net]

7. Data Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses SSL/TLS encryption for data in transit. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our website and products are intended for adults 18 years of age and older. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a minor, please contact us immediately at [support@horseforcegelatin.net] and we will take appropriate steps to delete it.

9. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.

11. Contact Us for Privacy Inquiries

For any questions about this Privacy Policy or to exercise your data rights, please contact us:

• Company: [Horse Force Nutrition LLC]
• Address: [PO Box 12730, Ogden, UT 84412, United States]
• Privacy Email: [support@horseforcegelatin.net]
• General Support: support@horseforcegelatin.ner